Uploads%2f1484322206837 i6vi289n9aeqiquw ba9c10568a5dd35c0fd29de30d859e60%2fhfc apple hero 2x
Uploads%2f1484878072980 ydtmujho6olh86n8 836f83c0c27a9c454d804a9e3da15601%2fhfc client col apple 2x

A Vision for the Future of Live Music

Proposing a new platform to extend the reach of musicians into our livingrooms

  • PLATFORMS
    • Wearables
    • iOS
    • tvOS
  • THEMES
    • Social Network
    • Live Streaming Video
  • WHAT WE DID
    • Design
    • Strategy
    • Engineering
apple-live-music-concept-devices

In Summer 2016 we were approached by a prospective client to come up with some ideas, using the Apple Music Festival as a test case. In two weeks’ time a small team put together a proposal as well as a working prototype for a concept we simply called ‘LIVE’ which would connect musical artists and fans in new ways, including bringing them live to your living room via smart TV apps.


The concept spanned wearables, mobile, tablets, and TV-connected devices, bringing the best of each medium to the experience. Our prototype app, built in on tvOS, streams live video, including pannable 360 video on the Apple TV, and even allows intercommunication from the iPhone to the Apple TV.

apple-live-music-concept-mobile