Uploads%2f1484322281763 wtialkb5bl2yp64h a83581c62d47eff4be3add42193ea66e%2fhfc twitter hero 2x
Uploads%2f1484878019333 l9cw2lnhkk7kf97j aebee68abf12a77a81784f1a7b6ea8e0%2fhfc client col twitter 2x

Launching Twitter into the Livingroom

We helped Twitter launch onto new TV-based platforms with live streaming video

  • PLATFORMS
    • tvOS
    • Amazon Fire TV
    • Android TV
  • THEMES
    • Live Streaming Video
  • WHAT WE DID
    • Engineering
    • Technical Project Management
    • Design Support
Quote open 2x

Twitter has re-focused the company around livestreaming video, and its deal with the NFL is the centerpiece of that new strategy.

Quote close 2x
twitter-api-happyfuncorp twitter-api-happyfuncorp

Twitter put out an RFP for a vision that would bring premium live streaming video to the masses, making use of the latest hardware from Apple, Google, and Amazon. We had a few days to respond, so as part of the response we created a prototype that demonstrated a simple version of what we were trying to achieve.


We kicked off with a visit to San Francisco where we embedded with the Twitter team to ramp up as quickly as possible, ask technical questions, and iterate on design. We had a hard deadline, tied to the debut of NFL Thursday Night Football on the platform, with development beginning a mere 12 weeks prior.


The Twitter app required us to pull in and display content from Periscope, Vine, Moments, as well as Trending tweets, but the centerpiece was the live streaming video plus a timeline of related Tweets – something being actively developed in parallel with our own work. Twitter for tvOS and Fire OS shipped in September 2016 to positive press and user reviews, and top placement within the app stores. Apple named Twitter for Apple TV App of the Year for 2016.

Uploads%2f1485384249390 w7oudyvv0eknjv7d cd8eef2fdb33842e9bbc2f7217289e4b%2fclient headshot ryan 2x

Thanks for doing the impossible, with a smile. #oneteam.

Ryan Troy,

Twitter Live Global Lead

12

Weeks to complete 1.0

3

platforms completed by HFC

2016

App of the Year Award from Apple